They gave us stadiums. We asked for hospitals.
They gave us seats for games. We asked for desks in classrooms.
This is the reality of being young in Morocco right now. We love football, we love the World Cup, we love Morocco — but what is the point of a stadium if our people can’t get basic care in a hospital? What’s the value of new arenas when some schools don’t even have enough teachers or chairs?
We are not against Morocco. We are not against the King. We say vive le roi because we believe in this country. But loving Morocco loudly means telling the truth: the government has failed us in healthcare, in education, in giving us the future we deserve.
When you see mothers dying in hospitals because there aren’t enough doctors, when you see classrooms packed until students sit on the floor, it hurts. And then you see billions poured into concrete stadiums, and you ask yourself: What really matters?
For us, it’s not just about football. It’s about dignity. It’s about life.
This is why we wear GEN ز LIVES MATTER.
Because the shirt is more than fabric. It’s a reminder, a flag, a protest you can wear every day.
We wear one design so that we can all stand as one voice: to say we deserve doctors before stadium lights, schools before scoreboards.
10% of every shirt goes to people who need it — l7awz families, Gen Z 212, the ones rebuilding and resisting. Not charity. Justice.
Patriotism doesn’t mean staying quiet. It means demanding better. It means telling Morocco’s leaders: we love this country too much to watch it crumble.
From stadiums to hospitals, from classrooms to futures —
this is what really matters.
