In a world of infinite options, we chose one.
One shirt. One symbol. One voice.
Because fashion is about choice — but protest is about unity.
When youth across Morocco take to the streets, they don’t hold twenty different flags. They hold one. They chant together, not separately. That is the power of a single design. It transforms from fabric into a flag, from ink into identity.
We wear one design so that when you see it in Casablanca, in Marrakech, in Tangier, you don’t see clothing — you see belonging. You see a generation refusing to be divided by trends, by parties, by silence. You see thousands of us, shoulder to shoulder, carrying the same message: GEN ز LIVES MATTER.
This is not about looking different. It’s about standing together.
This is not fashion. It’s protest made wearable.
By limiting ourselves to one design, we avoid the noise. We avoid the temptation of turning a movement into a marketplace. What we offer is not a product catalog, but a uniform of change.
Every time someone puts it on, it adds to the chorus. Every street corner becomes a stage, every wearer a microphone. And together, we amplify what Morocco’s youth have been saying all along: we want dignity, education, healthcare, and a future that belongs to us.
We don’t wear this shirt to look good.
We wear it to be heard.
