Not a brand. A movement.
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149.99 dh
Not fashion. A statement. A flag. A generation’s voice.
GEN with the ز
is not fashion, it’s the voice of a generation demanding to be seen and heard
We are not against Morocco.
We are Morocco.
سلمية
We are the generation that refuses to whisper.
News
Moroccan Gen Z: A Generation Demanding Change in Healthcare, Education, and Justice
Moroccan Gen Z: A Generation Demanding Change in Healthcare, Education, and Justice
Moroccan Gen Z: A Generation Demanding Change in Healthcare, Education, and Justice
Over the last weeks, Gen Z in Morocco has become the center of attention. Across Casablanca, Rabat, Marrakech, and other cities, young Moroccans have marched in the streets to protest what...
From Stadiums to Hospitals: What Really Matters
From Stadiums to Hospitals: What Really Matters
From Stadiums to Hospitals: What Really Matters
They gave us stadiums. We asked for hospitals.They gave us seats for games. We asked for desks in classrooms. This is the reality of being young in Morocco right now....
Why We Wear One Design
Why We Wear One Design
Why We Wear One Design
In a world of infinite options, we chose one.One shirt. One symbol. One voice. Because fashion is about choice — but protest is about unity. When youth across Morocco take...
Patriotism Reimagined: Loving Morocco Loudly
Patriotism Reimagined: Loving Morocco Loudly
Patriotism Reimagined: Loving Morocco Loudly
Moroccan youth are marching across cities like Casablanca, Rabat, Agadir, fes demanding what should be basic: decent hospitals, working schools, dignity. They don’t shout “down with the monarchy.” They shout:...